News - Press Releases

Date: September 7, 2006
Contact: Ryan Entz, 268-1152

Author of “Overpromise and Overdeliver” to Speak at Free Seminar during Chamber’s Expoventure 2006, Presented by Fidelity Bank

1:30 p.m., Thursday, Sept. 21, Century II Convention Hall

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.

Wichita, KS – The Wichita Metro Chamber of Commerce welcomes Rick Barrera, national speaker, author and marketing consultant, as the afternoon seminar speaker for Expoventure 2006, A Wichita Business Show, presented by Fidelity Bank.

Barrera has helped hundreds of companies redesign their systems and implement a holistic approach to serving customers. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever.

Barrera will discuss how large companies like Washington Mutual, Lexus, American Girl, Zara and others created huge brands in unbelievably short periods of time by identifying and focusing on the critical TouchPoints that mattered most to their customers during this free Expoventure 2006 seminar beginning at 1:30 p.m. Thursday, Sept. 21 at Century II Convention Hall.

Expoventure 2006: A Wichita Business Show, presented by Fidelity Bank, is a great way for companies to build their business—helping them connect with key decision makers, find new products and services and develop strategic business partnerships.

Some 400 exhibitors and 3,000 business attendees are expected to converge at Century II on Sept. 21, making Expoventure 2006 the region’s top business-to-business show.

Expoventure 2006 is free. Your business card is your ticket to the show floor, the two business seminars and the popular BizBites (booths with free samples—from local restaurants—to those walking the show floor). The show will run from 9 a.m. to 5 p.m. on Thursday, Sept. 21 at Century II Expo Hall.

For more information on this one-day show, visit www.expoventurewichita.com or contact Kristy Vogel at 268-1117, or kvogel@wichitachamber.org. For more information on Rick Barrera visit www.overpromise.com.

Expoventure Presenting Sponsor: Fidelity Bank; Platinum Sponsors: Sign-A-Rama, Small Business Solutions Center from Solusis, Verizon Wireless; Media Sponsors: Clear Channel Wichita, Cox Media and The Wichita Eagle Business Today; Gold Sponsors: Artisan Surface Systems, a Division of Wilson Building Maintenance, Inc., Metro Courier, Inc.; Print Sponsor: Consolidated Printing.